Red Letter Days For Business, the corporate arm of the leading experiences company, today announced Caffè Nero as the latest redemption partner to join its comprehensive and innovative Lifestyle offering. Caffè Nero joins an already stellar list of brands including M&S, Toni & Guy, Pizza Express, Currys PC World and New Look among many others.
Unique to the market, Lifestyle is Red Letter Days’ answer to the traditional high street voucher, giving customers instant access to an extensive range of treats including home entertainment, fashion and beauty; days out; nights out at restaurants; cinema and theatre tickets; travel and short breaks; hobbies, sports and much more. The addition of Caffè Nero will enable Lifestyle customers to enjoy an espresso-based coffee and indulgent treat at one of their coffee houses across the UK.
‘Caffè Nero are excited to be added to a list of exceptional high-street retailers on the Red Letter Days Lifestyle voucher, recognising the opportunity to welcome both existing and new customers to our coffee houses.’
Red Letter Days’ clients such as BDO, Ticketmaster, Iron Mountain, Lloyds TSB, British Gas and Bayer already utilise Lifestyle for their employee and customer reward, incentive and recognition programmes due to the strength of the redemption partners.
“At Red Letter Days For Business we are expanding into the incentive market – and Lifestyle will continue help us to do this.” said Bill Alexander, CEO at Red Letter Days.
“With the addition of premium coffee brand Caffè Nero, we now offer over 80 brands and we expect to add even more exciting and much-loved high-street partners in the coming months. Lifestyle has really begun to gain traction in the market and it is a great time for Red Letter Days For Business and we’re thrilled to have such great partners joining the Lifestyle platform.”
Lifestyle is currently utilised as an effective tool for on-pack promotions, employee engagement schemes, increasing customer loyalty and employee and customer retention programmes.
- ENDS -
Senior Communications Executive
t: 0208 442 20 13 m: 07795 514 184
Notes to Editors:
Red Letter Days For Business:
Offering much more than just experiences, Red Letter Days For Business provides innovative reward and incentive solutions for companies across the UK. As well as hundreds of fantastic, indulgent and imaginative Experiences, there are Gifts, our Lifestyle voucher and Events.
Visit redletterdaysforbusiness.co.uk for more information on our Lifestyle voucher.