Company updates and media information

The UK’s most exciting incentive voucher adds top retailers, Starbucks and TK Maxx, and sees sales exceed £3M

26 February 2013

Red Letter Days today announced that its innovative Lifestyle voucher has added, Starbucks and TK Maxx, to its already stellar list of brand partners. In addition to this, Lifestyle sales have officially exceeded £3M in 2013 alone.

As the most inclusive incentive and reward solution in the market, Lifestyle gives customers access to thousands of leisure activities including over 4,000 fashion retailers, more than 16,000 dining and pub venues and national cinema and entertainment options. In addition to Starbucks and TX Maxx, we have partnered with enviable brands such as John Lewis and M&S, Topshop, PizzaExpress, Curry’s PC World, Waterstones and Caffè Nero.

The high street voucher is currently used as a reward incentive mechanism for a number of high profile organisations including Iron Mountain, Speedy, BDO and Live Nation/Ticketmaster and Walkers.

Bill Alexander, CEO at Red Letter Days, stated, ‘“I am delighted with Lifestyle’s impressive sales performance in 2013. Over the past year we have introduced our e-code voucher as well as recently launching a paper voucher option. With these new developments we can continue to concentrate on delivering targeted, bespoke and versatile campaigns for our customers.

We believe that Lifestyle has the ability to appeal to everyone – it is a discount voucher that suits every interest and all budgets. We continue to go from strength to strength by adding partners like Starbucks and TK Maxx. I am excited about all of the new developments we will bring to the market this year.”

The voucher is flexible in its price point, starting as low as £5 and ranging to £1000, and can be utilised as a tangible gift-card, paper voucher sent as an e-voucher or provided as a digital e-code. Lifestyle’s personalised branding, security and extensive list of retail partners, are central to its growth and popularity in the market.

Lifestyle’s success and growth in 2013 was been driven by a general uplift in UK voucher market. According to the UK Gift Card and Voucher Association the B2B sector saw sales increase to £922 million, which is a 3% increase from 2012.

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Press Contact:
Courtney Glymph
Senior Communications Executive
t: 0208 442 20 13 m: 07795 514 184

Notes to Editors:
Red Letter Days For Business:
Offering much more than just experiences, Red Letter Days For Business provides innovative reward and incentive solutions for companies across the UK. As well as hundreds of fantastic, indulgent and imaginative Experiences, there are Gifts, our Lifestyle voucher and Events.

Visit redletterdaysforbusiness.co.uk for more information on our Lifestyle voucher.