Red Letter Days, the company which pioneered the concept of giving innovative experiences as unforgettable gifts, has been named title sponsor of the prestigious ATP grass court tournament at The City of Nottingham Tennis Centre, 19th-24th June 2006.

The tournament title change is part of an existing sponsorship deal which was agreed in 2005 between the Lawn Tennis Association and Phones International Group, who's Chairman and CEO Peter Jones, jointly owns Red Letter Days following its acquisition last summer.

Patrick Hughesman, Tournament Director for the Red Letter Days Open said: "The Nottingham tournament is one of the highest profile tennis events in Great Britain and provides a fantastic opportunity to get closer to the action and see some of the world's finest athletes on court. With the support of Red Letter Days we hope it will continue to cement the Open's position as one of the major grass court events on the men's ATP tennis circuit."

Stuart Henry, Managing Director of Red Letter Days said: "This is a fantastic opportunity for Red Letter Days and I am delighted that we have been able to take on title sponsorship of this prestigious event.

"The Red Letter Days Open will allow the public to experience ATP tennis up close and we are looking forward to working with the LTA to create a series of unique and exciting tennis experiences that we will launch over the coming months."

Over 22,000 people passed through the gates of The City of Nottingham Tennis Centre over the six days of the tournament last year, which was won by rising star Richard Gasquet. This year the event is set to attract even more spectators.

The Red Letter Days Open will be held In Nottingham from 19th-24th June 2006.

Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Today, Red Letter Days offers an unrivalled choice of experiences across the UK and abroad. Many of the high street's most prestigious names including Debenhams and Harrods, sell Red Letter Days packages and the company also works alongside some of the countries largest organisations to provide their workforce with unique incentive schemes.

The company continues to reinvent itself year on year by delivering new opportunities for customers to buy the most stimulating and widest range of experiences available, backed up with exceptional customer service. Eighty percent of the company's business continues to arrive through delighted customers and their recommendations.

In August 2005, Red Letter Days was purchased by entrepreneurs Peter Jones and Theo Paphitis, who put together a rescue package after the company had gone into administration.

For further information please contact Lucy Murphy at MCA Public Relations:
020 7408 2350 / lucy@mcapr.co.uk

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