As part of its commitment to offering innovative business solutions and first class service, Red Letter Days, the UK's leading experience company, is driving sales for premier car dealership - SMC Group through an innovative online points system.
The SMC Group, a premier dealership for Ford, MG, Mitsubishi, Seat and Suzuki with 12 sites across the UK, is using the Red Letter Days online points scheme as an incentive for sales people selling its extended warranty & asset protection policies. Reaching targets in the Jan/Feb 07 period can earn sales team members 1000 points with an extra 200 awarded for each additional policy sold.
With ten points worth £1, teams can look forward to an unrivalled choice of unforgettable experiences from theatre breaks, super car driving, and a variety of thrilling sports such as Extreme Dodgems, Bar Room Brawl, Subaru Rally Driving on Ice, Rally Thrill, Sky Diving and Jousting.
"We have unsuccessfully tried numerous incentive schemes", commented Colin Redfern, Financial Director of the SMC Group. "Now we have decided to go with the market leader in the provision of incentive led rewards and are convinced we have made the right choice."
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Press Contact: Patrick McAleenan
Senior PR and Communications Manager
tel: +44 (0) 20 8 442 2066; email: patrick.mcaleenan@redletterdays.co.uk
Editor's Notes:
About Red Letter Days
Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk
Consistently delivering tangible business benefits to companies across the UK, Red Letter Days continues to provide hundreds of inspired experiences to over 90% of the FTSE 100 companies. Offering a first class service, the company has developed a range of initiatives to offer maximum flexibility and immediately visible benefits.
Experience Points provides an easy to use on-line capability that promises a maximum return on investment. With price points varying from £49 to £1,000, the extensive product portfolio ensures that there is something for everyone. The web based facility enables companies to reward achievement and loyalty by allocating points to individuals that accumulate over time and can be redeemed against an experience or a choice of gifts. Sites can be co-branded and full customer service and technical support is available.
All experience vouchers arrive beautifully presented in a red signature box and can be co-branded and include a personalised message if desired. The company also provides a range of instant gifts, from fine wines, chocolates, flowers to magazine subscriptions, as well as experience cheques in denominations of £5 and £10, redeemable against any Red Letter Days experience.
Red Letter Days is an official partner to the national tourism agency - Visit Britain.