Red Letter Days collaborates with 3 on bespoke package design for new 3Seller incentive program

14 February 2007

As part of its commitment to providing first class service and flexibility, Red Letter Days, the UK's leading experience company has worked with client - mobile media company, 3 UK, to create a bespoke package for its '3Seller' incentive program.

The 3 sleeve design, created to package the Red Letter Days 'red box', contains a £99 Red Letter Days experience voucher, which can be exchanged for one of 125 Red Letter Days. The 3Seller incentive program is a rewards scheme aimed at dealers, distributors and distance sellers that sell 3 products and services across the country.

Zachary Soreff, Red Letter Days Sales and Marketing Director said: "As a company we are committed to delivering inspired business solutions to reward, recognise and motivate staff, customers and clients. The 3Seller program is a perfect example of how we can work with a client to effectively drive sales and build brand loyalty."

Bernie O'Beirne, 3 UK Director of Indirect Sales said: "At 3, we value the contribution made by our partners and were very pleased to offer this tailor made 3 reward voucher. The promotion has been a great success with more than 500 vouchers being awarded. We look forward to working with Red Letter Days in the future."

- Ends-

Press Contact: Patrick McAleenan
Senior PR and Communications Manager
tel: +44 (0) 20 8 442 2066; email: patrick.mcaleenan@redletterdays.co.uk

Editor's Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

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