Red Letter Days booms with the property market

15 February 2007

As part of its commitment to offering innovative business solutions and first class service, Red Letter Days, the UK's leading experience company, last year promoted sales in the booming property market with client – Taylor Woodrow, through an innovative incentive scheme.

Taylor Woodrow, the international housing and development group, awarded their top sales people and teams with 'Silver' Red Letter Days, each worth £500, at their UK National Sales Conference at Warwick University on 17th January. Individuals and teams who met target criteria which included fulfilment of leads, conversions of visits to sales and customer satisfaction were awarded an unrivalled choice of unforgettable experiences.

Theatre breaks, super car driving and a variety of thrilling sports such as Extreme Dodgems, Bar Room Brawl, Subaru Rally Driving on Ice, Rally Thrill, Sky Diving and Jousting are just some of the experiences to be enjoyed by Taylor Woodrow employees in 2007.

"Red Letter Days have been a perfect way to reward our sales teams for their achievements in 2006," commented Daniel McGowan, Sales and Marketing Director of Taylor Woodrow. "This is the third time we have used Red Letter Days in this way."

-ENDS-

Press Contact: Patrick McAleenan

Senior PR and Communications Manager

tel: +44 (0)208 442 2066; email: patrick.mcaleenan@redletterdays.co.uk

Editor’s Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons' Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk.

About Taylor Woodrow

Taylor Woodrow is a housing development group. Its primary business is the development of sustainable communities of high quality homes across the UK and in selected markets in North America and Spain. The company is listed on the London Stock Exchange. www.taylorwoodrow.com

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Media Statement - Issued jointly by Peter Jones and Theo Paphitis