As part of its commitment to offering innovative business solutions and first class service, Red Letter Days, the UK’s leading experience company, is driving sales for client Peacocks through the high street fashion chain’s Bingo store incentive scheme, which the company ran over the Christmas period.
Peacock’s Bingo competition was an exciting store incentive targeting store sales and specific product lines. Store teams covered the corners, lines and then hit 'Bingo' by reaching sales targets and were rewarded with Red Letter Days prizes valued between £500 and £1,500 depending on their level of success.
Winning teams were able to choose from an unrivalled choice of unforgettable experiences from spa and theatre breaks, circus skills, super car driving, and a variety of thrilling sports such as Extreme Dodgems, Bar Room Brawl, Subaru Rally Driving on Ice, Rally Thrill, Sky Diving and Jousting.
"The incentive was a huge success, with the support of Red Letter Days we were able to run a sales led competition that really motivated the teams and made for an extra special Christmas for the winners," said Steve Brant, Retail Central Operations Controller at Peacocks. "We are eager to replicate the formula with Red Letter Days and run another incentive in 2007."
-ENDS-
Press Contact: Patrick McAleenan
Senior PR and Communications Manager
tel: +44 (0)208 442 2066; email: patrick.mcaleenan@redletterdays.co.uk
Editor’s Notes:
About Red Letter Days
Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk.
About Peacocks
Peacocks is Britain’s hottest value fashion chain right now. The chain recently announced a £15 million expansion programme, opening another 30 stores by March 2007. Since 1884, when the first Peacock store opened in Warrington, the chain has been adding new stores and today has 460 nationwide and 46 franchises overseas in Turkey, the Middle East, Ukraine and Russia.
Peacocks is part of The Peacock Group who also own bonmarche. The company was taken private in January 2006.