Red Letter Days, the UK's original experiences company, leads the field again with the launch of its first ever range of online gift cards. As the only UK experiences company to offer gift cards online, the company continues to develop and extend the flexibility of its product offering.

"The move in online gifts cards was a natural development for us," said Zachary Soreff, Director of Sales and Marketing at Red Letter Days. "Gift cards are fast becoming a very popular and exciting gift-giving medium and we are committed to consistently delivering new and flexible ways for our customer to buy and use our product. With first day sales generating thousands of pounds, it has been an instant success with both our consumer and corporate customers."

The cards, available at nine price levels, from £50 to £1,000, offer at least 50 unforgettable options per card. Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days gives the customer the opportunity to choose their experience online and book immediately.

For a £50 gift card, the choice includes rock climbing and wakeboarding, and for:

• £100 - light aircraft flights and recording studio sessions
• £200 - hot air ballooning and jousting
• £500 – a luxury health spa break for two and Ferrari driving
• £1000 - a Champagne weekend in France for two and a trip on the Orient-Express

The cards are presented in a customisable greeting card and posted free of charge and can be used as credit towards any of the Red Letter Days experiences or gifts.

-ENDS-

Press Contact: Patrick McAleenan

Senior PR and Communications Manager

tel: +44 (0)208 442 2066; email: patrick.mcaleenan@redletterdays.co.uk

Editor’s Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons’ Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk

Red Letter Days has hundreds of experiences and gifts to suit everyone – adults, children and families. Customers can choose from an unrivalled choice of unforgettable experiences from spa and theatre breaks, circus skills, super car driving, and a variety of thrilling sports such as Extreme Dodgems, Bar Room Brawl, Subaru Rally Driving on Ice, Rally Thrill, Sky Diving, Jousting and many more.

Consistently delivering tangible business benefits to companies across the UK, Red Letter Days continues to provide hundreds of inspired experiences to companies, including many of those in the FTSE 100.

With a product offering that includes vouchers, points, gift cards and event organisation, Red Letter Days has the largest dedicated corporate division in the UK’s gift experience market, ensuring consistency in providing imaginative and flexible ways for clients to incentivise and reward clients and employees. Whether they are looking to improve team morale, raise productivity levels, reduce absenteeism, revise a marketing strategy or simply reward buyer behaviour, the team at Red Letter Days is focused on formulating recommendations and delivering events that assist in meeting a client's overall objectives.

Only Red Letter Days offers the customer the option to exchange their experience, free of charge and the company also provides a range of gifts, from wines, chocolates, flowers and hampers.

Red Letter Days is an official partner to the national tourism agency - Visit Britain.