Red Letter Days, the UK's leading experiences company, has been granted the exclusive promotional rights within the experience sector for the UK theatrical release of Twentieth Century Fox's Fantastic Four, Rise of The Silver Surfer. The brand partnership, which runs from June 4th to 21st July, is handled by A & NG Creative Communications.

On June 4th, before the movie’s UK opening on 15th June, Red Letter Days launched the promotion with an exclusive email campaign to 200,000 customers, announcing the 'Surf your way to LA when you buy a Red Letter Day' competition. Customers who buy a Red Letter Day between 4th June and 13th July, will be automatically entered into a competition to win a fantastic trip for four to Hollywood, provided by Twentieth Century Fox. This will be followed by a direct mail campaign to over 100,000 Red Letter Days customers and online coverage on the Red Letters Days’ website – www.redletterdays.co.uk.

Twentieth Century Fox will promote an exclusive Red Letter Days '2 for 1' offer on experiences, to be advertised in 76 Cineworld sites across the UK for 4 weeks, starting 15th June. Those who purchase tickets at Cineworld to see Fantastic Four – Rise of the Silver Surfer, will qualify for the offer which includes the following experiences, linked to each movie character: bungee jumping (Human Torch), Ferrari driving (Mr Fantastic), spa days (Invisible Woman), snowboarding (Silver Surfer) and 4x4 Range Rover driving (The Thing).

Zachary Soreff, Director of Sales & Marketing at Red Letter Days, said: "We are very excited to be partnering with Twentieth Century Fox on Fantastic Four – Rise of the Silver Surfer. We are expecting a huge response to the promotion across the country and we look forward to working with them on their next blockbuster."

Simon Browning, Account Director at Twentieth Century Fox added: "Red Letter Days are the perfect brand to support the release of Fantastic Four - Rise of The Silver Surfer. The 2-4-1 offer available exclusively through Cineworld, is a great way for people to try a fantastic experience of their own."

-ENDS-

Press Contact: Patrick McAleenan

Senior PR and Communications Manager

tel: +44 (0)208 442 2066; email: patrick.mcaleenan@redletterdays.co.uk

Editor’s Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons' Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk

Red Letter Days has hundreds of experiences and gifts to suit everyone – adults, children and families. Customers can choose from an unrivalled choice of unforgettable experiences from spa and theatre breaks, circus skills, super car driving, and a variety of thrilling sports such as Extreme Dodgems, Bar Room Brawl, Subaru Rally Driving on Ice, Rally Thrill, Sky Diving, Jousting and many more.

Consistently delivering tangible business benefits to companies across the UK, Red Letter Days continues to provide hundreds of inspired experiences to companies, including many of those in the FTSE 100.

With a product offering that includes vouchers, points and event organisation, Red Letter Days has also launched its first ever range of online gift cards. As the only UK experiences company to offer gift cards online, the cards, available at nine price levels, from £50 to £1,000, offer at least 50 unforgettable options per card. Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days gives the customer the opportunity to choose their experience online and book immediately.

Red Letter Days has the largest dedicated corporate division in the UK’s gift experience market, ensuring consistency in providing imaginative and flexible ways for clients to incentivise and reward clients and employees. Whether they are looking to improve team morale, raise productivity levels, reduce absenteeism, revise a marketing strategy or simply reward buyer behaviour, the team at Red Letter Days is focused on formulating recommendations and delivering events that assist in meeting a client’s overall objectives.

Only Red Letter Days offers the customer the option to exchange their experience for another free of charge and the company also provides a range of gifts, from wines, chocolates, flowers and hampers.

Red Letter Days is an official partner to the national tourism agency - Visit Britain.