Red Letter Days, the UK's leading experiences company, is set to launch a range of retail gift cards in 581 Sainsbury's stores across the UK. The Red Letter Days range of Sainsbury's gift cards offers the consumer the choice of a wide range of unforgettable experiences with 4 gift cards available at two price levels with associated experiences.

The first price level of £49 offers the customer a choice of over 50 experiences and gifts across the UK, including Afternoon Tea and Tour of Kensington Palace, Paintballing, an evening of Yacht sailing and a Junior Cowboy Adventure. The second price level of £99 is available in three variations: the breathtaking Light Aircraft Flight, the ultimate adrenaline rush - Silverstone/Ferrari Sensation and the Thames Lunch Cruise and BA London Eye experience - a great day for couples.

"2007 has so far been a year of very significant launches for the Red Letter Days brand," said Zachary Soreff, Director of Sales & Marketing at Red Letter Days. Retail is an extremely important area of development for us and we are expecting this launch of gift cards with Sainsbury's to be a huge success. With other significant retails launches planned for 2007, Red Letter Days gift cards will be available almost everywhere in the country."

This first stage of Red Letter Days retail strategy follows the very successful launch of its first ever range of online gift cards. As the only UK experiences company to offer gift cards online, the cards, available at nine price levels, from £50 to £1,000, offer at least 50 unforgettable options per card.

Red Letter Days partnered with pre pay card specialists inComm Europe, implementers of the Sainsbury's Gift Card Shop. Phil Evason, Commercial Director at inComm Europe, said: "The new Red Letter Days gift cards are a very exciting addition to our gift card range in Sainsbury's. With a wide choice of unique and compelling experiences for every type of recipient, these new Red Letter Days gift cards complement our existing range perfectly. This further enhances our ability to ensure that whoever they're choosing a present for, customers shopping at Sainsbury's Gift Card Shop will be able to find the perfect gift for every occasion, every time."

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Press Contact: Patrick McAleenan

Senior PR and Communications Manager

tel: +44 (0)208 442 2066; email: patrick.mcaleenan@redletterdays.co.uk

Editor’s Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons' Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk.

Red Letter Days has hundreds of experiences and gifts to suit everyone - adults, children and families. Customers can choose from an unrivalled choice of unforgettable experiences from spa and theatre breaks, circus skills, super car driving, and a variety of thrilling sports such as Extreme Dodgems, Bar Room Brawl, Subaru Rally Driving on Ice, Rally Thrill, Sky Diving, Jousting and many more.

Consistently delivering tangible business benefits to companies across the UK, Red Letter Days continues to provide hundreds of inspired experiences to companies, including many of those in the FTSE 100.

With a product offering that includes vouchers, points and event organisation, Red Letter Days has also launched its first ever range of online gift cards. As the only UK experiences company to offer gift cards online, the cards, available at nine price levels, from £50 to £1,000, offer at least 50 unforgettable options per card. Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days gives customers the opportunity to choose their experiences online and book immediately with their new 'Click & Go' service.

Red Letter Days has the largest dedicated corporate division in the UK's gift experience market, ensuring consistency in providing imaginative and flexible ways for clients to incentivise and reward clients and employees. Whether they are looking to improve team morale, raise productivity levels, reduce absenteeism, revise a marketing strategy or simply reward buyer behaviour, the team at Red Letter Days is focused on formulating recommendations and delivering events that assist in meeting a client's overall objectives.

Only Red Letter Days offers the customer the option to exchange their experience, free of charge and the company also provides a range of gifts, from wines, chocolates, flowers and hampers.

Red Letter Days is an official partner to the national tourism agency - Visit Britain.

About inComm Europe

Market leader inComm Europe offers a turnkey solution in gift card centres including signing up third party retailers, card supply and distribution, the transactional system, in-store fixtures and gift accessories; its gift card centres feature in leading UK supermarkets such as Sainsbury's and ASDA.

The inComm gift card centre is an attractive, prominently sited in-store fixture which offers customers a range of plastic gift cards from major high street and online retailers and experience providers. The customer simply adds the most appropriate gift card to their basket, together with the free accompanying greetings card, and charges it with cash at the checkout. Gift cards already part of the inComm Europe range include offerings from outlets such as Habitat, Debenhams, Toni and Guy, Top Shop and Burton, as well as such attractions as Alton Towers, Legoland and the London Eye. Magazine gift subscriptions are also available.

The inComm Europe gift card centre pedigree comes from the company's years of experience internationally in gift card and pre-paid solutions, particularly in the USA where gift card centres are a commonplace feature in all kinds of retail outlets from pharmacies to supermarkets and forecourts.