Take Christmas from ordinary to extraordinary with the UK’s leading experience company, Red Letter Days, and watch the good tidings roll in. Unusual, imaginative, indulgent and adventurous – Red Letter Days saves months of thinking, selecting, buying and careful wrapping, for then to be greeted with the response 'did you keep the receipt?'

Picture the expression of that special someone as they open up a Red Letter Days signature red box to discover they are going to be powering off in a Ferrari, being part of a Circus, teeing off on a Championship Golf course, Sphereing down a hill, being utterly pampered at a leading Spa or taking control of an Aerobatic Plane. All this and not a scrap of reindeer-covered wasted wrapping paper to be seen.

Red Letter Days loves the holiday season and truly understands the spirit of Christmas, knowing that creating a mountain of Belgian truffles at a Chocolate Masterclass is infinitely more tempting than the seasonal selection box. A Cocktail Masterclass will leave someone more shaken and stirred than a boring 'brew your own ale' kit and what daredevil could resist rolling down a hill at high velocity in a clear, giant bubble when normally Christmas involves receiving just giant amounts of bubble bath?

Treat mum with a night of Red Carpet Glamour or Jewellery Making, Dad to a Poker Masterclass or a lesson in making the perfect cup of Tea, and the kids to a Scuba Diving Adventure or the chance to be a superstar! If that sounds a little too much like hard work, you can always let them make up their own minds with a Red Letter Days flexible gift card. Cards ranging in value from £50 to £1000 can be purchased online, or you also have the luxury 'while shopping for the Christmas turkey' to buy one of our gift cards now available in supermarkets across the UK.

For those that appreciate the more traditional Christmas approach, Red Letter Days offers a vast array of luxurious gifts and treats. Foodies will take great pleasure in receiving one of the sumptuous food hampers, ideal for adding some gastronomic flair to any Christmas banquet. A Champneys Pamper in a Hamper collection of gorgeous goodies will have stressed-out Santa's little helpers melting with pleasure. Premier collections of wine, champagne, chocolates, premium electronics and perfume add the final touches to a sparkling Red Letter Days Christmas. All of these can be delivered to the address (or chimney) of your choice with a few clicks of the mouse or just one phone call.

So why not slip the Red Letter Days signature red box under the tree this year and make this Christmas present last well into the future? Give a Christmas they’ll never forget. Give a Red Letter Day.

For further information and picture requests please contact:

Shine Communications: Annabel Lockyer / Roxy Kalha / Zac Schwarz

Tel: +44 (0) 20 7553 3333

email: annabel.lockyer@shinecom.com / roxy.kalha@shinecom.com / zac.schwarz@shinecom.com

Editor’s Notes

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad.

Brand new to 2007, Red Letter Days has launched a range of online gift cards, which offer hundreds of unforgettable options to choose from, valued from £50 to £1,000. A Red Letter Days gift card offers the ultimate in flexibility and customers can select from an extensive range of gifts.

The company has also launched a range of retail gift cards in Sainsbury's stores across the UK. The Red Letter Days range of Sainsbury's gift cards offers the consumer the choice of a wide range of unforgettable experiences with 4 gift cards available at two price levels with associated experiences. £49 offers the customer a choice of over 50 experiences and gifts across the UK, including Afternoon Tea and Tour of Kensington Palace, Paintballing, an evening of Yacht sailing and a Junior Cowboy Adventure. £99 offers the breathtaking Light Aircraft Flight, the ultimate adrenaline rush - Silverstone/Ferrari Sensation and the Thames Lunch Cruise & BA London Eye experience – a great day for couples. With more significant retail launches planned for 2007, Red Letter Days gift cards will be available almost everywhere in the country.

Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days also gives the customer the opportunity to choose their experience online and book immediately with their new 'Click & Go' service.

Experiences can be purchased online at www.redletterdays.co.uk

Red Letter Days is an official partner to the national tourism agency - Visit Britain.

Christmas in Joyous July experiences:

Top Gun Aerobatics

Hands up who fantasised about flying a really fast plane after seeing Top Gun back in the eighties and would regularly cry out "I feel the need, the need for speed"? Go on, admit it. The thought of tail chasing your enemy and formation flying in a high-performance aerobatic plane is just a little more special than your average plane journey. Fliers get kitted out in a full Top Gun-style flying suit for that full Maverick (loving) feeling, before taking to the skies in an Extra 300 for some thrilling manoeuvres and airborne tactic demos (complete with billowing smoke), guaranteed to take their breath away. Top Gun Aerobatics £500 for One, £850 for Two.

Cocktail Masterclass

From Top Gun to Cocktail and Tom Cruise nowhere to be seen! The art of cocktail making is so much more than a sly wink and a Screaming Orgasm. A skilful mixologist at London’s Vinopolis plays host at this entertaining masterclass. Blending drinks to perfection is an art form and requires agility, dexterity and a steady hand. Amateur mixologists can learn from an expert before shaking things up for themselves and creating a selection of amazing cocktails and drinks, guaranteed to go down a storm at any Christmas party (and so much more appealing than the average seasonal Snowball). Cocktail Masterclass £75 for One, £149 for Two.

Generating Circus Experiences

Find your inner performer with Red Letter Days partner The Generating Company, a powerhouse of contemporary circus and the UK’s leading circus production company delivering innovative events and shows. They create dinner cabaret, original themed Christmas parties, product launches, animation for conferences and bespoke live entertainment for high-end corporate events. Using their vision and expertise, they produce unique and unforgettable experiences to inspire every audience.

Fusing aerial, acrobatics, dance and theatre in an exciting made to measure physical performance, Red Letter Days with The Generating Company can help you create your ultimate dream experience. Please call Red Letter Days for costings.

Urban Golf

Keen golfers are all too aware that a combination of a great swing, good balls and a perfect tee-off are the right components for improving their handicap. This full and independent golf swing analysis with PGA-qualified instructors is based at an indoor centre in east London. By the end of the session, golfers should be able to add vital yards to their tee-off and will also be paired with the perfect balls, guaranteed to put the sting in their swing. Professional Golf Analysis £49 for One, £97 for Two.

Jewellery Making Workshop

On the fifth day of Christmas, my true love gave to me, five gold rings ... or maybe a bracelet or choker is more their thing? Having created jewellery for the likes of fashion icons Kylie and Kate Moss, style queen of the contemporary accessories scene Claire Aristides, has now opened the doors to her design studio so that the jewellery lover in your life can create their very own one-off piece. From design through to creation, using a plethora of funky beads and crystals, this Jewellery Making Workshop £149 is a perfect present for anyone with a sense of style.

Sphereing

Have you ever had that dream after one too many glasses of mulled wine where you are encased inside a giant Christmas bauble? Okay, maybe not. Just imagine what a thrill it is though, to jump inside a huge, plastic bubble, get securely strapped in, then to be rolled down a hillside at 30 mph. Some people even choose to do it with water! It’s a dizzying rush for any adrenaline junkie. High-speed rollers can see the world rush past for a heart-racing seconds, before asking 'can we do it all again please?' Aqua Sphereing for Two £65, Harness Sphereing for Two £65.

Ferrari Driving

It all started one childhood Christmas when they were given a toy Ferrari, no bigger than a matchbox. As they vroom-vroomed it over the kitchen lino, driving the Real McCoy seemed a lifetime away. Now big kids can get behind the wheel of this ultimate car for an unforgettable and phenomenal ride. Not just a wonder to look at, the Ferrari has outstanding acceleration, braking and handling. A modern wonder of design, speed and motoring finesse, what began as a matchbox car is now a matchless driving experience. Ferrari Experience £250.

Chocolate Making Masterclass

Some experts have argued that chocolate has aphrodisiac qualities, while others claim it's the perfect panacea for a broken heart. Whether in or out of love there are very few people who aren't passionate about chocolate. It's delicious, dreamy, creamy and won't be the one to end the relationship! At a chocolate workshop, get to know cocoa on a more personal level. Start by drinking from the chocolate fountain before being introduced to your master chocolatier and all the ingredients needed to create a mountain of Belgian truffles. Roll, dip and decorate with a selection of delicious toppings. Then wrap with ribbons and try to resist eating before leaving the building. Chocolate Heaven Workshop £55 for One, £110 for Two.

Poker Masterclass

If your idea of a poker night with friends is betting with buttons and sitting round an extendable coffee table, up the ante with this Home Poker Masterclass which brings the excitement, atmosphere and glamour of the casino into the home. This first-class mobile package includes expert tuition from a professional, uniformed poker dealer, a 10-seater deluxe poker table and chairs, top-quality playing cards and heavyweight clay chips. Ideal for complete novices or more experienced card players, it’s almost like having Vegas in your living room. Home Poker Masterclass £199.

Tea for Two

There are few things more British, comforting and satisfying than a good cup of tea. In terms of tea and brewing expertise, there are very people that know as much as Alex Probyn. This master tea blender has drank more than a million cups and is now passing on his expert knowledge to fellow tea-lovers. Sample a combination of 24 teas, including black, white, green herbal and the exotic-sounding oolong while honing sipping, slurping and spitting skills (all part of the process!). Then utilise those newly-developed skills to create a personalised tea blend to take home and enjoy. Tea Tasting Masterclass £49 for One, £99 for Two.

Red Carpet Glamour

Have you ever seen stars on the red carpet and thought "If only"? Now you and two friends can get the same professional treatment, from a team of film and fashion make-up artists who have dressed the faces of some of the world's most celebrated women. Pick out your best dresses and head to the exclusive Capital Club, to experience your very own red carpet treatment and get insider tips from Flourish, the professional bespoke make-up consultants. Each of you begin with a skin cleanse, tone and hydration and can discuss your requests (any make-up design of your choice can be achieved). Also receive a mini manicure, a shape and paint to your toes and have your hair dressed. Keep the mood with chilled champagne and canapes before slipping into those dresses to complete the overall party look - you look and feel fabulous. Red Carpet Glamour for Three £1000.

Relax and Rebalance

After all the excitement and excesses of Christmas, it's time to relax, re-energise and recharge the batteries. An Aromatherapy Massage is the ideal tonic to soothe away stress and smooth away muscular knots, while a Relax and Rebalance Day offers a selection of rebalancing treatments including a massage, and a choice of reiki, reflexogy or Indian head massage, as well as either a yoga or Pilates class. The perfect day for balancing the body, mind and soul. An Aromatherapy Massage £49.

Personal Training with Isabella Hervey

For a new body to go with the New Year new look, just go straight to the Red Letter Days fitness expert and work up a sweat with Isabella Hervey. Based in a state-of-the-art gym in London's Knightsbridge, Lady Isabella is more than qualified to put participants through their paces, having won gold on Channel 4's 'The Games' in 2004. Personal Training with Isabella Hervey from £199 for two hours to £3000 for 30 hours.

Technics DJ Academy

Whether you've got a love of music and the desire to start playing to an audience, or you're a DJ already and want to extend your skills and refine technique, the Red Letter Days Technics DJ Academy can help you master your art. This experience is in a one-to-one format, offering totally flexible content, and is tailored to meet your needs and level of ability. The venue has some of the finest DJ equipment available, so you can practice on professional kit and learn from some of the country's best qualified coaches. Equally suited to relative beginners wanting to take their first steps, as well as more experienced DJs keen to develop a specific skill area (like multi-format performance, scratch technique or improved use of software). A complimentary CD of your mixes is yours to take home. Technics DJ Academy £95.