Red Letter Days, the UK's leading experience company, is pleased to announce the appointment of its new Director of Corporate Sales to further cement their executive team.

Heather Rogers has been appointed as Director of Corporate Sales, responsible for the company's corporate strategy and its implementation across their client portfolio. Heather joins Red Letter Days from Premier Travel Inn, where she held the role of Head of Sales. She brings with her a wealth of experience in roles covering sales, training and marketing.

"Red Letter Days is one of the most vibrant and fast moving companies in the UK today and I am delighted to be on-board to contribute towards the future growth plans," says Heather. "In addition to new client acquisitions, Red Letter Days will shortly be looking to grow its range of offering to include many products as well as experiences."

Heather holds a BSc Hons. degree in Recreation Management from Sheffield Hallam University.

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Press Contact: Patrick McAleenan

Senior PR and Communications Manager

tel: +44 (0) 20 8 442 2066; email: patrick.mcaleenan@redletterdays.co.uk

Editor's Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons' Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk

Red Letter Days has hundreds of experiences and gifts to suit everyone - adults, children and families. Customers can choose from an unrivalled choice of unforgettable experiences from spa and theatre breaks, circus skills, super car driving, and a variety of thrilling sports such as Extreme Dodgems, Subaru Rally Driving, Rally Thrill, Sky Diving, Jousting and many more.

Consistently delivering tangible business benefits to companies across the UK, Red Letter Days continues to provide hundreds of inspired experiences to companies, including many of those in the FTSE 100. With a product offering that includes vouchers, points and event organisation, Red Letter Days has also launched its first ever range of online gift cards. As the only UK experiences company to offer gift cards online, the cards, available at nine price levels, from £50 to £1,000, offer at least 50 unforgettable options per card. Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days gives the customer the opportunity to choose their experience online and book immediately with their new 'Click & Go' service.

Red Letter Days has the largest dedicated corporate division in the UK's gift experience market, ensuring consistency in providing imaginative and flexible ways for clients to incentivise and reward clients and employees. Whether they are looking to improve team morale, raise productivity levels, reduce absenteeism, revise a marketing strategy or simply reward buyer behaviour, the team at Red Letter Days is focused on formulating recommendations and delivering events that assist in meeting a client's overall objectives.

Only Red Letter Days offers the customer the option to exchange their experience, free of charge and the company also provides a range of gifts, from wines, chocolates, flowers and hampers.

Red Letter Days is an official partner to the national tourism agency - Visit Britain.