Red Letter Days, the UK’s leading experience company, is pleased to announce the appointment of My Agency as the creative agency for the brand’s Christmas 2007 marketing campaign.
Following a month long briefing process which culminated in a short list of 5 agencies including London-based agencies WARL and Souk, Red Letter Days chose My Agency to create the campaign which will run from October onwards. My Agency will create a connected communications campaign including above and below the line as well as digital activity. The appointed media agency will be announced shortly.
"Red Letter Days is one of the most vibrant and fast moving companies in the UK today and we are delighted to be collaborating with My Agency on this refresh campaign," says Zachary Soreff, Director of Sales and Marketing at Red Letter Days. "We were very impressed by the creative they presented to us and we know the work they have produced will take us to a new and even more exciting level in the perception of our brand among the consumer and corporate markets."
Nick Wright, Managing Director of My Agency said "Red Letter Days is a terrific product and has a passionate team driving it. We are absolutely delighted to have been chosen to bring the creative life of the brand in line with this reality."
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Press Contact: Patrick McAleenan
Senior PR and Communications Manager
tel: +44 (0) 20 8 442 2066; email: patrick.mcaleenan@redletterdays.co.uk
Editor's Notes:
About Red Letter Days
Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons' Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences can be purchased online at www.redletterdays.co.uk
Red Letter Days has hundreds of experiences and gifts to suit everyone - adults, children and families. Customers can choose from an unrivalled choice of unforgettable experiences from spa and theatre breaks, circus skills, super car driving, and a variety of thrilling sports such as Extreme Dodgems, Subaru Rally Driving, Sky Diving, Jousting and many more.
Consistently delivering tangible business benefits to companies across the UK, Red Letter Days continues to provide hundreds of inspired experiences to companies, including many of those in the FTSE 100. With a product offering that includes vouchers, points and event organisation, Red Letter Days has also launched its first ever range of online gift cards. As the only UK experiences company to offer gift cards online, the cards, available at nine price levels, from £50 to £1,000, offer at least 50 unforgettable options per card. Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days gives the customer the opportunity to choose their experience online and book immediately with their new 'Click & Go' service.
Red Letter Days has the largest dedicated corporate division in the UK's gift experience market, ensuring consistency in providing imaginative and flexible ways for clients to incentivise and reward clients and employees. Whether they are looking to improve team morale, raise productivity levels, reduce absenteeism, revise a marketing strategy or simply reward buyer behaviour, the team at Red Letter Days is focused on formulating recommendations and delivering events that assist in meeting a client's overall objectives.
Only Red Letter Days offers the customer the option to exchange their experience, free of charge and the company also provides a range of gifts, from wines, chocolates, flowers and hampers.
Red Letter Days is an official partner to the national tourism agency - Visit Britain.
About My Agency
My Agency was founded as a connected communications agency by Luke White and Nick Wright (former Creative Director and Managing Director of McCann Erickson, London) together with Creative Director Matt Turner.
My Agency’s clients include AMD PC Processors the global number two behind Intel, Grant’s Whisky, Welch’s and O2 (Be Broadband).
Red Letter Days is My Agency’s sixth straight new business win in 2007.
For further information please contact:
Nicola Glenn, My Agency Brand Champion on 07884 006 337 or nicola@myagencyuk.com
Craft House, 88 Goswell Road, Clerkenwell, London, EC1V 7DB
www.myagencyuk.com