Red Letter Days for Boys who like their Big Toys

8 October 2007

Every guy remembers sitting as young boy, making ‘vroom vroom’ noises as he played with his toy cars and fantasised about growing up and driving the real thing. Now he can, with the Big Toys Day from Red Letter Days, the UK’s leading experience company.

Take a trip down nostalgia lane, back to the glory days of Tonka Trucks and Mean Machines and enter into a real life toy car showdown! Jump aboard a mammoth juggernaut 430HP articulated lorry, go ‘nee-nor nee-nor’ in a blazing red fire engine, or shout ‘all aboard’ on one of two vintage double decker buses.

With professionals on hand you’ll soon master the controls of these goliath machines and begin a formidable drive. Jump into the driver seat and receive a briefing before finding out what these workhorses can really do. Your driving skills will be put to the test on a custom built rally course where you can take up the challenge of speedy slaloms and create clouds of dust by zooming around roundabouts. Finish up by navigating your way through a course of ambitious and tricky off-road obstacles – if you can conquer these tasks you’ll truly be the ‘King of the road.’

The Big Toys experience is the perfect excuse to release those work day frustrations and fulfil youthful ambitions. Let it never be said that boys get over their fascination for big toys!

Big Toys, £185

- Ends -

Press Contact: Kirstin Beveridge

PR & Communications Assistant

tel: +44 (0) 0208 375 0166, mobile: +44 (0) 7939154245

email: Kirstin.beveridge@redletterdays.co.uk

Editor’s Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad. Experiences, gifts and online gift cards can be purchased online at www.redletterdays.co.uk

Red Letter Days is an official partner to the national tourism agency - Visit Britain.

Company updates and media information

08 May 2008
Red Letter Days launches new corporate events division
07 April 2008
Key Director appointment announced at Red Letter Days
27th February 2008
VisitBritain First Partner to offer Red Letter Days "Click & Go" Functionality
5th February 2008
Just To Say ... Thank You Mum
2nd January 2008
Have a heart this Valentine’s Day with Red Letter Days and the British Heart Foundation
16 November 2007
Red Letter Days to launch Christmas London Underground advertising campaign
7 November 2007
Present panic sending the nation into Bah humbug mode!
5 November 2007
Red Letter Days launches the Junior Ferrari experience for Christmas wish lists
22 October 2007
Red Letter Days invites you to live for a Die Hard moment!
15 October 2007
Red Letter Days plays Fairy Godmother
8 October 2007
Red Letter Days for Boys who like their Big Toys
3 September 2007
Red Letter Days appoints My Agency following five way pitch for Christmas 2007 campaign
21 August 2007
Key Director appointment announced at Red Letter Days
25 July 2007
The true spirit of Christmas present with Red Letter Days
28 June 2007
Red Letter Days set to make a retail splash with the launch of gift cards in Sainsbury's stores nationwide
05 June 2007
Red Letter Days partners Twentieth Century Fox for 'Fantastic Four - Rise of the Silver Surfer' nationwide promo campaign
08 May 2007
Red Letter Days launches first ever range of online gift cards
26 March 2007
Research shows importance of work-life balance
16 February 2007
Red Letter Days shouts Bingo with Peacocks store incentives scheme
15 February 2007
Red Letter Days booms with the property market
14 February 2007
Red Letter Days collaborates with 3 on bespoke package design for new 3Seller incentive program
01 February 2007
Red Letter Days drives car sales teams in the right direction
12 December 2006
VisitBritain and Red Letter Days join forces to boost tourism
12 January 2006
Red Letter Days announced as new title sponsor of the Nottingham Men's ATP Tennis Tournament
02 August 2005
Media Statement - Issued jointly by Peter Jones and Theo Paphitis