To celebrate the October 29th DVD launch of Die Hard 4.0 from Twentieth Century Fox Home Entertainment, Red Letter Days, the UK’s leading experience company is launching a first of its kind action experience - the 'Yippee Ki Yay Action Day'. Inspired by the movie, this action-packed day will be available to book from November 2007.
Following the huge global success of the movie’s theatrical release, members of the public will now have the chance to experience some John McClane action first hand. This is a half day experience full of explosive surprises. The fast paced rollercoaster ride of a mission involves evasive driving John McClane style, weapons training and VIP protection techniques, unarmed combat training and cyber-terrorism code breaking. The knockout adrenaline rush of the experience’s finale will leave you gasping for breath - a helicopter rescue mission to save the hostages will leave you thinking you have just spent the day on the Die Hard movie set.
Red Letter Days is the UK’s leading experience company and offers first class service with an unrivalled choice of unforgettable experiences including thrilling extreme sports such as Extreme Dodgems, Extreme Dodgems, North Pole Fly In, Rally Thrill, Sky Diving and Jousting.
"We are constantly adding to our experience offer," says Zachary Soreff, Sales & Marketing Director at Red Letter Days, "and the 'Yippee Ki Yay Action Day’ is a perfect example of our innovative and cutting-edge outlook. Working with Twentieth Century Fox on such a high profile movie is one of our highlights for 2007."
The mission starts with a viewing of the new Die Hard 4.0 DVD and then it’s time to live your own Die Hard moments!
The Red Letter Days 'Yippee Ki Yay Action Day' will retail for £250.00
Press Contact: Patrick McAleenan
Head of PR & Marketing
tel: +44 (0) 20 8 442 2066
email: patrick.mcaleenan@redletterdays.co.uk
About Red Letter Days
Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad.
Brand new to 2007, Red Letter Days has also launched a range of on line gift cards, which offer hundreds of unforgettable options to choose from, valued from £50 to £1,000. A Red Letter Days gift card offers the ultimate in flexibility and customers can select from an extensive range of gifts.
Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days also gives the customer the opportunity to choose their experience online and book it immediately with its new 'Click & Go' online service.
Experiences can be purchased online at www.redletterdays.co.uk
Red Letter Days is an official partner to the national tourism agency - Visit Britain.
About Die Hard 4.0
Directed by Len Wiseman (Underworld), DIE HARD 4.0 is THE seminal action film of 2007. Bruce Willis is back as the legendary John McClane battling through a series of fist-bitingly exciting action sequences, successfully bringing the genre back to its roots – real action, for real action movie fans. Set in today's digital world, the nation's computer infrastructure that controls all communications, transportation and power is brought to a devastating halt. McClane finds himself at the centre of this cyber terrorism plot after being ordered to pick up and bring in a computer hacker, Matthew Farrell (Justin Long; Dodgeball) who’s being hunted by mastermind Thomas Gabriel (Timothy Olyphant; Hitman) and his lover Mai Linh (Maggie Q, Mission Impossible: III).