Red Letter Days launches the Junior Ferrari experience for Christmas wish lists

5 November 2007

Most boys ask for a toy car or a driving game at Christmas. Now they, and of course girls too, can enjoy the thrill of the real thing with the launch of the Junior Ferrari experience from Red Letter Days, the UK’s leading experience company.

Send your 12-16 year old speed demons out on the track to test drive one of the world’s most iconic cars. They’ll start off with a welcome and short briefing from a qualified instructor, then learn the basics off-track in a Mini Cooper. Once they’ve mastered the Mini they’ll be shown the racing lines of the track on a passenger ride in a BMW Alpina D3, before finally getting to push the pedal to the metal in a duel controlled Ferrari 360 or 550!

Instead of your little ones running rings around you during the holidays, send them for four laps around a world class circuit, on an experience they’ll never forget and never stop talking about!

Junior Ferrari Experience £99

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Press Contact: Kirstin Beveridge

PR & Communications Assistant

tel: +44 (0) 208 375 0166, mobile: +44 (0) 7939154245

email: kirstin.beveridge@redletterdays.co.uk

Editor’s Notes:

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad.

Brand new to 2007, Red Letters Days has also launched a range of online gift cards, which offer hundreds of unforgettable options to choose from, valued from £50 to £1,000. A Red Letter Days gift card offers the ultimate in flexibility and customers can select from an extensive range of gifts.

The company has also launched a range of retail gift cards in Sainsbury’s stores across the UK. The Red Letter Days range of Sainsbury’s gift cards offers the consumer the choice of a wide range of unforgettable experiences with 4 gift cards available at two price levels with associated experiences. £49 offers the customer a choice of over 50 experiences and gifts across the UK, including Afternoon Tea and Tour of Kensington Palace, Paintballing, an evening of Yacht sailing and a Junior Cowboy Adventure. £99 offers the breathtaking Light Aircraft Flight, the ultimate adrenaline rush - Silverstone/Ferrari Sensation and the Thames Lunch Cruise & BA London Eye experience – a great day for couples. With more significant retail launches planned for 2007 and 2008, Red Letter Days gift cards will be available almost everywhere in the country.

Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days also gives the customer the opportunity to choose their experience online and book immediately with their new ‘Click & Go’ service.

Experiences can be purchased online at www.redletterdays.co.uk

Red Letter Days is an official partner to the national tourism agency - Visit Britain.

Company updates and media information

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02 August 2005
Media Statement - Issued jointly by Peter Jones and Theo Paphitis
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Accepted credit and debit cards: Solo, Visa, Mastercard, Maestro, Delta, American Express Post Office One4all Gift Cards and Christmas Club Cards