Red Letter Days, The UK’s leading experience company, will unveil its Christmas outdoor advertising campaign on November 19th. The Christmas campaign will run in the London Underground from Nov 19th to December 28th across the entire network.
The TCP (Tube Card Panel) campaign will feature 4 separate visuals, each depicting a Red Letter Days experience sector:
- Driving Experience
- Action and Adventure
- Spa Indulgences
- Great Escapes
“The campaign is based on the fact that people find it increasingly difficult to pick truly memorable gifts,” says Nick Wright, Founder and MD of My Agency, who won the brief to create the campaign. “The most personal and memorable gifts are experiences rather than objects and Red Letter Days is in the emotion and experience business. The advertising campaign dramatizes this. It was a great brief and was like doing your Christmas list as a poster campaign.”
“We are very excited to unveil our Christmas advertising campaign on the London Underground,” says Zachary Soreff, Sales & Marketing Director at Red Letter Days. “The campaign will take us to a whole new level in the perception of our product among the consumer market.”
Red Letter Days appointed Rathbone Media to handle the media buying for this campaign.
- Ends -
Press Contact: Patrick McAleenan
Head of PR & Marketing, Red Letter Days
tel: +44 (0) 20 8 442 2066, mobile: +44 (0) 7918 726027
email: patrick.mcaleenan@redletterdays.co.uk
Editor’s Notes
About Red Letter Days
Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad.
Brand new to 2007, Red Letters Days has also launched a range of online gift cards, which offer hundreds of unforgettable options to choose from, valued from £50 to £1,000. A Red Letter Days gift card offers the ultimate in flexibility and customers can select from an extensive range of gifts.
The company has also launched a range of retail gift cards in Sainsbury’s stores across the UK. The Red Letter Days range of Sainsbury’s gift cards offers the consumer the choice of a wide range of unforgettable experiences with 4 gift cards available at two price levels with associated experiences. £49 offers the customer a choice of over 50 experiences and gifts across the UK, including Afternoon Tea and Tour of Kensington Palace, Paintballing, an evening of Yacht sailing and a Junior Cowboy Adventure. £99 offers the breathtaking Light Aircraft Flight, the ultimate adrenaline rush - Silverstone/Ferrari Sensation and the Thames Lunch Cruise & BA London Eye experience – a great day for couples. With more significant retail launches planned for 2007 and 2008, Red Letter Days gift cards will be available almost everywhere in the country.
Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days also gives the customer the opportunity to choose their experience online and book immediately with their new ‘Click & Go’ service.
Experiences can be purchased online at www.redletterdays.co.uk
Red letter Days is an official partner to the national tourism agency - Visit Britain.
About My Agency
My Agency was founded as a connected communications agency by Luke White and Nick Wright (former Creative Director and Managing Director of McCann Erickson, London) together with Creative Director Matt Turner.
My Agency’s clients include AMD PC Processors the global number two behind Intel, Grant’s Whisky, Welch’s and O2 (Be Broadband).
Red Letter Days is My Agency’s sixth straight new business win in 2007.
About Rathbone Media
Rathbone Media was formed in 1991 by ex commercial Director of Saatchi & Saatchi, Geoff Cole. It is now the largest independently owned agency in East Anglia with a staff of 45.
Rathbone Media now handles over 130 clients both nationally and internationally that include blue chip names such as Nikon, Teac and Fila. Its range of product fields is considerable covering children's confectionery (Topps UK & International) to media owners (GCAP Radio Group) and also comprises a significant presence in the retail sector (Homestyle Group and Paul Simon Curtains).
Additionally automotive retailing clients such as Essex Ford and Essex Toyota all enjoy the many services provided by the agency and Direct Response clients such as National Home Buyers and the Allen & Allen Insurance Group have been clients for many years.