Red Letter Days, the UK’s leading experience company, is pleased to announce the appointment of its new Marketing Director to further cement its executive team.

Nick Button has been appointed as Marketing Director, responsible for the company’s marketing strategy and its implementation. Nick joins Red Letter Days from GCap Media Plc, where he held the role of Marketing Director for Capital 95.8. He brings with him a wealth of experience gained from similar roles at Kiss, Galaxy Radio Network and BBC Radio 2.

“Red Letter Days is one of the most vibrant and fast moving companies in the UK today and I am delighted to be on-board to contribute towards the future growth plans,” says Nick. “Having worked for a number of exciting and energetic brands, the opportunity to work with the industry leader in such a dynamic sector is one I am very much looking forward to.”

Press Contact: Patrick McAleenan

Head of PR & Marketing

tel: +44 (0) 20 8 442 2066

email: patrick.mcaleenan@redletterdays.co.uk

About Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad.

Brand new to 2007, Red Letter Days has also launched a range of on line gift cards, which offer hundreds of unforgettable options to choose from, valued from £50 to £1,000. A Red Letter Days gift card offers the ultimate in flexibility and customers can select from an extensive range of gifts.

Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days also gives the customer the opportunity to choose their experience online and book it immediately with its new 'Click & Go' online service.

Experiences can be purchased online at www.redletterdays.co.uk

Red Letter Days is an official partner to the national tourism agency - Visit Britain.