Red Letter Days, the UK’s leading experience company, has launched an exclusive marketing partnership with Visa Europe, offering Visa member banks the opportunity to drive their business using Red Letter Days in consumer and staff marketing promotions within the UK market.
Red Letter Days has agreed an industry exclusive arrangement with Visa on a selection of Red Letter Days experiences including gourmet and spa days, Ferrari driving, white water rafting, as well as a selection of VIP experiences.
“This marketing partnership is a first for us within the financial marketplace,” says Bill Alexander, Managing Director at Red Letter Days, “and to be working with the industry market leader, we expect this to be a relationship that generates business success for both companies. We believe that using Red Letter Days for marketing purposes really captures the imagination of the consumer.”
“We are delighted to expand our already extensive European partnership portfolio with the addition of Red letter Days and affiliates. Our goal is to provide world class added value services to our member banks and their Visa cardholders. This new partnership will play an important role in helping us to achieve this,” says Colin Grannell, Executive Vice President, Partnership Marketing, Visa Europe.
Red Letter Days has also arranged similar partnerships for Visa Europe with affiliate experience companies in the German and Italian markets.
Press Contact: Patrick McAleenan
Head of PR & Marketing
tel: +44 (0) 20 8 442 2066
email: patrick.mcaleenan@redletterdays.co.uk
About Red Letter Days
Red Letter Days, created in 1989, pioneered the concept of giving experiences as unforgettable gifts. Owned by Dragons’ Den entrepreneurs, Peter Jones and Theo Wapitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad.
www.redletterdays.co.uk
About Visa Europe
Visa Europe is a membership association - an organisation owned and operated by its 4,600 European member banks – that was incorporated in July 2004. In October 2007, Visa Europe became independent of the new global Visa Inc., with an exclusive, irrevocable and perpetual license in Europe.
For more information, visit www.visaeurope.com