Company updates and media information

Red Letter Days gets Magical this Christmas

25 November 2009

Red Letter Days, the company famed for its range of imaginative, indulgent and adventurous experiences, will launch its Magic Christmas Gifts promotional campaign with Magic 105.4 this Saturday, 26th November for 2 weeks. With two weeks of on-air and online activity, the campaign will also give listeners the chance to win thousands of pounds worth of amazing Red Letter Days in the run up to Christmas. The promotion will be followed by an airtime campaign running across all 45 of Bauer's radio stations UK wide from 14th to 23rd December.

"This is the second Christmas running we have worked with Magic and Bauer Radio," says Nick Button, Marketing Director at Red Letter Days, "and after doing another promotion mid-year with them, we decided to collaborate with the team at Magic again. They have produced another very creative and fun Christmas campaign which we think represents the values of the Red Letter Days brand - we are all about giving something different and the chance to share the perfect moment."

Press Contact: Patrick McAleenan

Head of PR and Marketing, Red Letter Days

tel: +44 (0) 20 8 442 2066

email: patrick.mcaleenan@redletterdays.co.uk