Gift experiences company Red Letter Days is launching its first online community with a national competition to celebrate its 21st birthday. Red Letter Days Social will host the competition inviting the public to bake the company a birthday cake for the chance to win a selection of prizes including a holiday for 2 to Sri Lanka, a chocolate master class with Master Patissier and celebrity baker - Eric Lanlard, as well as £1,000 worth of Red Letter Days.

social.redletterdays.co.uk will enable customers to share their experiences, upload photos and videos, write blogs, view other peoples' Red Letter Days, chat on forums, enter competitions and much more. "The Red Letter Days brand is about sharing perfect moments, so the launch of our first online community is a natural development for us to give our customers the opportunity to talk about and share the experiences they have tried," says Patrick McAleenan, Head of PR & Marketing at Red Letter Days. "As a brand associated with birthday gifts, our national 'bake us a birthday cake' competition provides a very topical launch campaign."

Entries to the competition can be submitted via social.redletterdays.co.uk and is open to entrants aged 12 years and up. The campaign will culminate in a birthday 'cake-off' in London between 8 chosen finalists on July 5th (the brand's birthday) and is supported by a national press campaign.

-ENDS-

Press contact: Patrick McAleenan

Head of PR & Marketing

Tel: +44 (0) 20 8 442 2066; Email: patrick.mcaleenan@redletterdays.co.uk

Notes to editors:

Red Letter Days

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers hundreds of experiences across the UK, perfect to share with partners, friends and family.

With so much choice including pampering, adventure, cultural, gourmet and flying experiences as well as a new range of charming and boutique hotel escapes, the company has gift ideas for birthdays, anniversaries, Christmas and every occasion throughout the year.

The company also offers reward and recognition corporate solutions for companies across the UK.

Eric Lanlard and Cake Boy

Eric Lanlard is a master patissier. Since arriving in the UK 21 years ago, the 41 year-old Frenchman has changed the face of British Patisserie, earning himself a reputation for inspirational cakes and amassing A-list clientele.

Cake Boy is a Cake Emporium, a Cookery School and the House of Master Patissier, Eric Lanlard. Situated in Battersea Reach, a luxury riverside development in south west London, Cake Boy is a coffee lounge with a difference - more like a sumptuous boutique with decadent chandeliers and sumptuous upholstered leather armchairs in jewel colours.

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