The UK's leading chocolate brand Thorntons is this week launching its exciting in store Father's Day campaign "A Prize Fit for a Hero", in partnership with gift experiences company Red Letter Days.

The Thorntons Father's Day competition, which is also being supported online, will give customers in all 397 Thorntons stores nationwide the chance to win some fantastic Red Letter Days prizes perfect for their hero, their Dad.

Nine lucky winners will each receive an exciting experience from Red Letter Days, with a Thorntons chocolate selection hamper, full to the brim of delicious Thorntons chocolates. The winning Dads will be spoilt for choice as experiences include Ferrari Driving, White Water Rafting, a Helicopter Flight and a Golf Lesson with a PGA Pro, amongst others.

"We are really excited to be working with a like-minded company such as Thorntons on this fantastic Father's Day campaign. Both of our brands bring enjoyment and shared experiences to our customers and at a family occasion such as Father's Day this campaign really helps celebrates Dads across the country," said Patrick McAleenan, Head of PR & Marketing at Red Letter Days.

"At Thorntons this Father's Day, we want to recognise the nation's dads, our heroes, and give them the opportunity to win some fantastic prizes courtesy of Red Letter Days," explained Sarah Bates, Retail Marketing Manager at Thorntons. "In looking for the perfect partner for this promotion, Red Letter Days was our first choice because the brand offers the consumer a range of quality experiences fit for our nation's heroes."

The 'A Prize Fit for a Hero' competition runs until 17th June, 2010.

-ENDS-

Press contact: Patrick McAleenan

Head of PR & Marketing

Tel: +44 (0) 20 8 442 2066; Email: patrick.mcaleenan@redletterdays.co.uk