Gift experience specialist Red Letter Days has been recognised for its innovative approach to affiliate marketing with a win and two Highly Commended prizes at the annual a4u Awards, recognising the top businesses and individuals working in the performance marketing sector.
Red Letter Days picked up the award for Best Advertiser Incentive and was Highly Commended for the Advertiser Innovation Award and Best Affiliate Manager.
Angela Greenwood, Online Marketing Manager at Red Letter Days, said, "Our success at the a4u Awards reflected the huge amount of effort we invest in the affiliate channel. Our affiliates are our online sales force and we wanted to create a ground-breaking incentive scheme that truly showed their importance to our business and spurred them on to new heights. To be recognised for that with a prestigious award is the icing on the cake."
"We are also thrilled that our in-house Affiliate Manager, Joshna Patel, was named runner-up in a category that was voted for by her peers. She is clearly held in high esteem by everyone that she works with across the industry for her professionalism and commitment."
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Press contact: Patrick McAleenan
Head of PR & Marketing
Tel: +44 (0) 20 8 442 2066; Email: patrick.mcaleenan@redletterdays.co.uk