TomTom today offers its customers the opportunity to inject some fun in to their lives, by giving customers a free voucher of up to £40 in partnership with gift experiences company Red Letter Days.
The offer is exclusively for customers of TomTom UK purchasing a TomTom GO 950/750/550 LIVE or XL LIVE sat nav saving you £40 and £20 respectively on Red Letter Days including spa days, leisure breaks, race car driving experiences and many others. "The combination of our award winning traffic technologies HD Traffic and IQR are proven to save you time and stress whilst on a car journey. Why not benefit three-fold and use these vouchers to spend time and alleviate stress on a fun filled outing with friends and family," says Damian Woodward, VP UK & Ireland, TomTom.
With placement in over 3,000 retail stores including Currys, Comet, Halfords and Argos, the 'TomTom HD Traffic saves you precious time' campaign is supported through off and online activity including flyer distribution, national press from all the key retailers, TV/radio activity, online banners (inc. Amazon), email marketing and promotion on
www.clubtomtom.co.uk
"We are really excited to be working with a company such as TomTom on this fantastic on-pack campaign. Both of our brands are the market leaders in their relevant sectors and have a natural symmetry, making this a very exciting offer for customers of TomTom," says Bill Alexander, Managing Director at Red Letter Days.
The campaign follows successful promotional partnerships undertaken by Red Letter Days in 2010 with brand leaders such as O2, Thorntons and Lonely Planet.
The campaign runs until 6th September 2010.
-ENDS-
Press contact: Patrick McAleenan
Head of PR & Marketing
Tel: +44 (0) 20 8 442 2066; Email: patrick.mcaleenan@redletterdays.co.uk