Driving Sales

On-Pack and Consumer Promotions

On-pack competitions and free prize draws are the ideal way to make your product stand out from the rest. Red Letter Days Experiences inspire people to respond in a way quite unlike many other promotions.

Kellogg's ran a successful on-pack promotion to launch a new cereal brand, offering £50,000 worth of experiences as prizes. It was promoted on over seven million packs UK wide.

The scheme delivered strong results beyond our expectations.
Andy Duff
Consumer Promotions Manager, Kellogg's
Kellog's Logo

 

Prize Draws and Competitions

Red Letter Days Experiences are ideal for prize draws and competitions. Inspiring and original, and with a high perceived value, they generate high levels of interest and participation.

Bluewater Shopping Centre ran a promotion giving away 1,000 Red Letter Days Experience Vouchers to increase visitor numbers to the centre. The campaign generated a substantial increase in footfall and exceeded expectations.

The premium nature of this added-value offer generated one of the highest comparative footfall growth results of the year.
Alan Jones
Head of Marketing, Bluewater

We also partnered with MGM and Columbia Pictures to co-promote the release of The Pink Panther. The promotion was run in London Metro and achieved over 10,000 web entries in a 12 hour period, making it Metro’s most successful prize draw to date.

 

Loyalty Programmes

Loyalty schemes are increasingly popular and Red Letter Days Experiences are something truly worth saving for. The prospect of earning something so inspirational and exciting encourages long-term brand loyalty.

American Express included Red Letter Days as part of its card member loyalty points program.

Marriott Hotels also wanted a big household name to work with and now includes Red Letter Days as a partner for its frequent guests' loyalty programme.