What makes a product fly off the shelves in this ever crowded marketplace? Implementing a successful incentives and promotions campaign that will work to blow your competition out of the water is crucial.
We recently helped a leading UK confectionery brand sell several million chocolate bars in a three month on-pack campaign. They wanted an innovative prize solution that would engage their wide and diverse audience so we recommended our Lifestyle voucher for its unrivalled choice of over 120 iconic UK brands and leisure activities as well as its easy and instant online redemption. Through a bespoke co-branded redemption site, winners were able to take their pick from prizes that included personal shopping experiences, beauty treatments, cinema tickets, music downloads and lots more.
At the end of a hugely successful incentive campaign, the redemption rate for Lifestyle vouchers stood at a colossal 90% and along the way this household name increased its Facebook following to over one million fans.
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