Company updates and media information partner with Red Letter Days For Business to celebrate employee success

08 September 2015 has launched a new employee long service programme and re-launched its existing employee recognition initiative, with support from incentive and reward experts, Red Letter Days For Business.


The hotel bookings specialist has been providing discounted accommodation throughout the UK since 1999 and 15 years on, is celebrating 17% of its workforce being with the company for five or ten years. Long serving employees will be presented with a £150 or £250 Red Letter Days experience voucher, depending on how many years they are celebrating with the company.


“Considering that we're such a young business, it's fantastic to see that so many people have chosen to build their careers here and we’re thrilled to be recognising and thanking so many members of the team for the dedication they’ve shown to We decided to work with Red Letter Days for Business as its experience vouchers will allow employees to celebrate in a truly memorable way – it’s a great culture match for us” says Claire Birks, Head of HR at is also pleased to announce the re-launch of its employee recognition programme – Courageous Penguins.


“Our employee recognition scheme initially launched two years ago after a member of our leadership team was inspired by a TV documentary on penguins. It revealed that in a colony there are always a few penguins that have the courage to take risks and it’s these penguins that lead their group onto bigger and better things. It was the perfect concept to ensure we keep innovation at the heart of our business,” says Claire Birks.


The ‘Courageous Penguins’ campaign was originally led by the HR team; however after review the company has re-launched the scheme to be led by Managers to ensure rewards are more spontaneous and that great work is celebrated more frequently. The re-launch also sees the awards become more digital, in line with the brand by providing an online interface through the business’ Intranet.  The awards seek to celebrate four categories, representing key elements of the culture: providing business benefit, breaking boundaries, risk and results, and ideas and innovation.


“Each of the four categories is represented by an individually designed  digital rosette; after an employee is recognised for one of the Courageous Penguins categories, that particular rosette lights up on their  Intranet profile for everyone to see,” continues Claire Birks. staff are also rewarded for their achievement with a Red Letter Days for Business ‘lifestyle’ high-street voucher that can be redeemed in over 120 shops, restaurants, gifts, on experiences and with holiday brands.


Martin Tucker, Corporate Sales Manager at Red Letter Days for Business, comments: “Communicating employee rewards effectively is a must otherwise the recognition will go unnoticed. exceed in this area by presenting staff prizes at its monthly Town Halls, run by Directors from each department. Not only will staff be recognised in front of their peers, but because anyone can attend a Town Hall, hard-working employees will also be recognised by other employees across the entire business. This is really powerful; not only will that employee feel extremely valued, it will encourage and incentivise other team members to follow in their footsteps.”





For more information, interviews or images please contact:

Abbie Dando (part of the Red Letter Days for Business PR team)

Tel: 07477987943



About is the UK’s leading online accommodation site, offering fantastic deals in over 150,000 properties worldwide, ranging from bed and breakfasts to five star luxury hotels.

It was awarded gold for Best Hotel Booking Company in the British Travel Awards in both 2012 and 2013, taking bronze in the category as well as the Feefo Excellence in Customer Service Award in 2014.  

With more than 150,000 global properties available on our iOS and Android app and on our simple and easy to use website, customers can book now and pay later, and receive instant booking confirmation. also offers more than 1.4 million trusted guest reviews, written by customers who have booked through and actually stayed at the hotel.

Visit or download the app for iPhone or Android


About Red Letter Days for Business

Owned by Peter Jones and Theo Paphitis, Red Letter Days for Business are the incentive and reward experts from Red Letter Days.


The team aim to help businesses enrich the lives of their employees and customers, keeping everyone motivated, rewarded and engaged, to ultimately improve the bottom line.


Providing companies with a variety of choice and flexibility, the team create bespoke campaigns that are memorable and deliver results. Rewards are delivered through incentive travel, points schemes, team building events, conferences, scratch cards and on-pack promotions. The company can also offer an array of unforgettable prizes for staff and customers that include its popular high street voucher, experiences, gifts and holidays to name a few.


For more information visit