The Customer Is Always Right

Customer incentive programmes can significantly drive your bottom line if they are innovative and aspirational. Successful campaigns are all about engaging and motivating customers and providing them with compelling reasons to keep coming back. It’s about emotional recognition as well as tangible rewards as customers connect with brands in new ways every day and across numerous channels.

Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments.

During the second half of 2012 Delphi was interested in delivering an incentive campaign for dedicated customers and approached our team to deliver an engaging programme which would drive sales across the UK.

We designed an innovative and aspirational sales incentive programme for Delphi customers wherein participating customers were eligible to win hundreds prizes from the Red Letter Days Experience and Lifestyle ranges. Winning customers were selected based on their spend on Delphi products and service solutions during the three month campaign. The Delphi sales team immediately saw a change in customer spend once the incentive campaign was implemented. Feedback was overwhelmingly positive with customers emphasising how exciting and valuable our Lifestyle vouchers were!

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