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Hey Mum...
You're doing great

This Mother’s Day we’ve partnered with leading maternal mental health charity PANDAS to raise funds and awareness for perinatal mental illness.

1 in 7

women in the UK suffer from postnatal depression; and PANDAS work to support every individual, family and carer struggling with their perinatal mental health.

You can help support mothers across the country by keeping an eye out for our little red post boxes. We’ve placed them in venues up and down the UK as part of our ‘Hey Mum’ letter-writing initiative,launched on 4th March to empower new mums who might be feeling isolated in the early days of motherhood.

Here is what you need to do to get involved in our Hey Mum campaign to remind a new mum that she’s doing great:

1

Get a Mother's Day Card

You can also write a message using one of the cards provided alongside each letter box. Limited number of cards available in each location, so best to buy your own to avoid disappointment!
Write a thoughtful and encouraging message to an anonymous new mum, and post it in one of our Red Letter Days letter boxes (not a Royal Mail one!) in an unsealed envelope.

2

Post a Card

Should you be unable to make it to one of the post box locations, post a card to ‘Red Letter Days Campaign, c/o Keyboards & Dreams, Ground Floor, 34-35 Hatton Garden, EC1N 8DX’, where a member of the Red Letter Days team will keep it safe and deliver it to somebody who’ll greatly benefit from your kind words.

3

Share a Photo

Share a photo of yourself posting your card on Twitter, Instagram or Facebook, tagging @RedLetterDaysUK and using the hashtag #HeyMum. Five people will be selected at random to win a Red Letter Days voucher, which they can redeem on a once-in-a-lifetime experience of their choice!

We suggest including your name, age, and a bit about yourself and your family in your message, and don’t forget to wish the recipient a Happy Mother’s Day! Perhaps you could tell them something you wish you’d known when you had a new baby. All cards will be vetted, so keep messages positive, friendly and sensitive, and leave envelopes unsealed.

Tips

We suggest including your name, age, and a bit about yourself and your family in your message, and don’t forget to wish the recipient a Happy Mother’s Day! Perhaps you could tell them something you wish you’d known when you had a new baby. All cards will be vetted, so keep messages positive, friendly and sensitive, and leave envelopes unsealed.

You can find our post boxes at the following locations:

  • FLAGSHIP POSTBOX: Biscuiteers, 13 Northcote Rd, London SW11 1NG
  • Stanfords, 7 Mercer Walk, Covent Garden, London WC2H 9FA
  • Cuckooz Nest, 24 Ray St, Farringdon, London EC1R 3DJ
  • Stepney City Farm, Stepney Way, Stepney Green, London E1 3DG
  • Pickled Pepper Pot Books, 10 Middle Ln, Crouch End, London N8 8PL
  • BOXPARK Croydon, 99 George St, Croydon CR0 1LD
  • BOXPARK Wembley, 18 Olympic Way, Wembley Park, Wembley HA9 0JT
  • Windmill Hill City Farm, Philip St, Bristol, BS3 4EA
  • Bristol Aquarium, Anchor Rd, Bristol BS1 5TT
  • Jubilee Library, Jubilee St, Brighton, BN1 1GE
  • Brighton Women’s Centre, 22 Richmond Pl, Brighton BN2 9NA
  • Cardiff Central Library, The Hayes, Cardiff CF10 1FL
  • Canton Library, 4 Library St, Cardiff CF5 1QD
  • Penylan Library and Community Centre, Pen-Y-Lan Rd, Cardiff CF23 5HW
  • Wigwam Coffee Shop, 70 Rose Ln, Liverpool L18 8AG
  • Victoria Gallery & Museum, Ashton Street, Liverpool, L69 3DR
  • Manchester Art Gallery, Mosley St, Manchester, M2 3JL
  • Mama Sanctuary, 1 Prince's St, Stockport SK1 1SL
  • Magna Science Adventure Centre, Magna Way, Rotherham, S60 1FD
  • Eureka! National Children’s Museum, Discovery Rd, Halifax, HX1 2NE
  • Museum of Childhood, 42 High St, Edinburgh, EH1 1TG
  • RedBox Marchmont, 2-6 Spottiswoode Rd, Edinburgh EH9 1BQ
  • Birmingham Museum & Art Gallery, Chamberlain Square, Birmingham, B3 3DH
  • The Maple Tree Children & Family Centre, Littleworth Road, Wheately, Oxford, OX33 1NW
  • If you can't make it to one of our locations, you can also send a card to our postal address: Red Letter Days Campaign, c/o Keyboards & Dreams, 34-35 Hatton Garden, London, EC1N 8DX