About Red Letter Days


Peter & Theo

Set up in 1989, Red Letter Days pioneered the concept of giving unforgettable experiences as gifts. The idea really caught people's imaginations and Red Letter Days has gone from strength to strength. Today we offer hundreds of experiences in the UK; an unrivalled choice with something to suit every taste, occasion and budget.

Our experiences range from those that make everyday life a little bit more special – like a few hours of being pampered at a luxury spa – to experiences that are genuinely once in a lifetime – like our incredible F1 Driving.

And experiences aren't just for individuals. Many are offered for two people to enjoy together, while some are perfect for bigger groups. We also provide great corporate solutions for some of the UK's biggest companies.

Our joint owners, Peter Jones and Theo Paphitis, are both big names from big companies. Both elite entrepreneurs in their own right, Peter Jones is Chairman of Phones International Group and has many other business interests from media and TV to property and publishing. Theo Paphitis’ portfolio spans retail, property, finance and consumer goods. He is Chairman of Ryman Stationery and owner of the new lingerie brand Boux Avenue. And you might just recognise their faces from BBC2's popular business investment series 'Dragons' Den'!

Our Mission Statement reflects our commitment to the highest standards:

At Red Letter Days we are passionate about delivering unforgettable experiences for you and the ones you love.

That's why we are committed to providing unrivalled end-to-end service that’s professional, flexible and hassle-free.

That's why we only work with first class partners and road test every experience we provide to ensure we exceed your expectations.

And that's why we are always looking for new and inspiring ways to make our days the best days of your life.