Company updates and media information

Red Letter Days For Business re-launch Incentive and Reward platforms

01 July 2015


Red Letter Days for Business, the incentive and reward experts from Red Letter Days, has today re-launched two of its online reward platforms, R.A.C.E and Lifestyle, after improvements have been made to enhance the customer journey.


Points platform: R.A.C.E – Recognise, Achieve, Communicate and Engage

A growing number of Red Letter Days for Business’ clients have a ‘points’ campaign in place to motivate and reward employees or incentivise and engage customers. The former online platform enabled employers and clients to award staff and consumers with points for various reasons such as good work and brand loyalty. The points can be redeemed for monetary Lifestyle vouchers to use in over 120 high street shops, restaurants, with travel companies, on holidays and experiences.


The new and improved points system, R.A.C.E, which stands for recognise, achieve, communicate and engage, enables employers and customers to do all of the above, however has been enhanced to:


 o Make campaigns more interactive and social by mirroring how consumers use social media platforms. Employees can now see when peers have been rewarded for their hard-work and acknowledge the achievement by hitting the ‘like’ and ‘comment’ button

o Make the online process smoother and more user friendly for nominating peers or receiving points

o Be a white label product – clients can put their own branding and stamp on the service

o Be mobile; users can access and use the platform on the move via their smart phones 

o Look more aesthetically pleasing with a modern design


Lifestyle website

Red Letter Days’ own brand high street voucher, Lifestyle, launched in 2013 with the aim to become the leading shopping voucher in the reward and recognition industry.


Customers used to redeem their Lifestyle voucher via the Red Letter Days’ website. However, with 60% of Red Letter Days for Business’ clients now using the voucher as a motivational tool the company recognised the Lifestyle brand required a website of its own to create a more enjoyable journey for the customer.


The new website means voucher holders simply have to go to and create an account. They can then take pleasure in spending their voucher with one retailer or split their money across a number of retailers – online and in-store.


Bill Alexander, CEO at Red Letter Days for Business says: “The incentive and reward team is going through an exciting growth period – we gained an extra 704 clients in 2014. With more and more companies, large and small, working with us to design and implement their reward campaigns we felt it was essential to update our systems to give them the very best and stand out from competitors.


“It’s crucial employees and customers feel excited when using their points and vouchers, as this is their reward. I’m confident our new platforms will enable everyone to engage even more in the campaigns and get a lot of satisfaction from taking part.”




For more information, interviews or images please contact:

Abbie Dando (part of the Red Letter Days for Business PR team)

Tel: 07477987943




About Red Letter Days for Business

Owned by Peter Jones and Theo Paphitis, Red Letter Days for Business are the incentive and reward experts from Red Letter Days.


The team aim to help businesses enrich the lives of their employees and customers, keeping everyone motivated, rewarded and engaged, to ultimately improve the bottom line.


Providing companies with a variety of choice and flexibility, the team create bespoke campaigns that are memorable and deliver results. Rewards are delivered through incentive travel, points schemes, team building events, conferences, scratch cards and on-pack promotions. The company can also offer an array of unforgettable prizes for staff and customers that include its popular high street voucher, experiences, gifts and holidays to name a few.


For more information visit