19 March 2015
McDonald's Golden Chances Monopoly is back and this year we are very excited to be a part of it! The promotion is bigger and better than ever, giving customers the chance to win millions of prizes by purchasing products from McDonald's over a six week running period.
The Red Letter Days prizes comprise of instant win £10 off codes (with no minimum spend), £100 gift cards and £500 shopping sprees (when you collect the Trafalgar Square, Fleet Street and Strand stickers in the red section of the Monopoly board).
The Golden Chances Monopoly game marks the 10th anniversary of the partnership between McDonald's and Monopoly owner Hasbro. The current promotion kicks off a year of celebrations for the 80th anniversary of the board game, and puts icons, properties and playing pieces at its centre. Our game piece is of course, the golden hot air balloon!
As the biggest promotion in the McDonald's calendar, it carries a huge weight of support. Look out for Red Letter Days in the large scale TV campaign and we'll also be supporting the huge push on digital and social, driving awareness of the game through our own social channels.
Check out http://www.mcdonalds.co.uk/ukhome.html for more information.