What is a Red Letter Day?
Where it all started...
A red letter day is a day that is pleasantly noteworthy or memorable, with special significance. The phrase has its roots in the historical calendars and manuscripts of medieval Europe and as early as the foundation of the Roman Empire.
Date for the calendar
In the early 18th century, a 'red letter day' indicated a festival or date to look forward to on the calendar, marked in red ink. Back then, just like today, people liked to be able to highlight and count down to an extraordinary experience.
Fast forward to 1989
A young woman sat and wondered: how to surprise her dear dad with a gift more memorable than material? Determined not to give something average, she bought him tickets to see England play India at Lord's - and the gift experience was born. But how to package an experience? Easy! She gave him a box full of clues, and the 'red letter' gift box has since become iconic.
What does it mean now?
Our signature red gift box is synonymous with a surprise that's fun, flexible and unforgettable. We've helped millions to give feelings not things, and made gift-giving more meaningful. From soothing spa days to airborne adrenaline rushes, we've made it possible to create memories that will last forever, and each one is unique.
