I Love You Dad
Our research has found that, whilst more than three quarters of men say they’re comfortable saying the words ‘I love you’, less than 18% of men say these words to their dads and father figures.
So, this Father’s Day, we want to encourage men to share the love with the father figures in their lives and tell their dads how they really feel.
I Love You, Dad
To make it as easy as possible for men to feel comfortable enough to share how they really feel with their loved ones, we’ve created the handy ‘I Love You, Dad’ guide.
We've matched the places where men are most comfortable to open up in with a curated list of thoughtful and meaningful experiences, to provide the perfect setting for men to say those three little words.
Through the ‘I Love You, Dad’ campaign, we’re also supporting The Lions Barber Collective, an international group of barbers raising awareness around men’s mental health and suicide prevention.
By providing barbers with mental health training, The Lions Barber Collective creates non-judgemental, safe spaces, where men can feel comfortable to speak about their mental health. By harnessing the unique bond between a trusted barber and their client, they are able to signpost men towards life-saving support and information.
Our 'I Love You, Dad' Guide
Short Breaks for Two
Prefer to proclaim your love whilst cruising in the car? From legendary supercar blasts to exhilarating drifting lessons, gift Dad a driving experience and make it a day he’ll truly cherish.
Does being out in the open help you to share your true feelings with your nearest and dearest? Whether it’s tracing the steps of his favourite TV show or wandering through the countryside, gift a walking tour this Father’s Day and make it a walk to remember.