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Mumpaid Labour


Mother’s Day is almost here and Britain’s mums have gone above and beyond this year. From the pressures of lockdowns and financial anxieties, to the unpaid responsibilities of housework and home-schooling, parents have had a lot to contend with.

Ahead of Mother’s Day, we want to shine a spotlight on this ‘mumpaid labour’, thanking mums for all their hard work and encouraging loved ones to show their appreciation!

To raise awareness, Red Letter Days and charity partner Family Action are calling on the nation to help us claim back 100,000 hours of mumpaid labour for our hard-working mums before Mother’s Day on Sunday 14th March.

To take part, pledge your time via our online counter. You can commit what time you can to help rebalance the load in your home or community. Or, if you’re a mum, you can pledge to take time back for yourself.

And we’re hosting a series of lovely free events before Mother’s Day for all the hard-working mums out there.

Don’t forget to share your pledge on social media and tell us how you’re planning to claim back or pay back mumpaid labour over the coming weeks!

Mumpaid labour repaid so far



Our charity partner for this campaign is Family Action, who have been helping build stronger families since 1869.

What will you pledge?

I am pledging MY mumpaid labour.

I pledge... hours for myself ahead of Mother’s Day.

Thank you for pledging to reduce mumpaid labour!

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Mother’s Day Gifts

Mum deserves to be treated this year, so put a big smile on her face with one of these unforgettable Mother’s Day experience gifts from Red Letter Days.

With just a few clicks, you can pick from experiences like a best-selling spa package, a Champagne afternoon tea or a specially curated gift box. Between 1st and 14th March, 20% of profits from the sale of our ‘Especially for Her’ gift box will go towards supporting Family Action’s life-changing work.

Nothing says ‘thank you’ like sharing new experiences, making memories and supporting a worthwhile cause.